How to market to local businesses

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Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business.Make sure to include a good description about your business and a link to your website.Go old school with flyers and poster in local cafes, do some sidewalk chalk writing.I find supporting chamber of commerce or local small business networks a great way for local businesses to grow.

Still, I find that most local businesses struggle to understand and take advantage of this landscape.

Many small businesses are dependent on local customers to survive—retailers, restaurant owners, accountants, contractors, remodelers, home services providers, among many others.Not all local businesses have the budget or even the manpower to start a full-blown campaign for the Thanksgiving holiday shopping season.

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If you have the budget to take the extra step and make uniquely-designed business cards, all the better.

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But how do you come up with an event idea that people want to attend and then get the word out.Tip for local businesses: To really stand out in local listings, you should choose an eye-catching photo as your main profile image.To make your cash mob a true community effort, team up with other local businesses, the chamber of commerce or other local advocacy groups to pool resources and get the word out.How to Promote Your Business at Community Events and Festivals by April Maguire Last Updated: Jul 15, 2016 Festivals, business expos, health fairs, and other community events are all good opportunities to promote your business locally.The more active they are online, the more local exposure they gain.

Other local business directories such as Google Plus Local, Bing Local and Yahoo Local are equally important.

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Vedran Tomic is the Founder of Local Ants, LLC, an local Internet marketing agency focused on helping businesses acquire more customers for less using the web.Alexandra Tachalova has worked in digital marketing for over six years.

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For instance, a local business in Seattle might post images of the Space Needle, Pike Place Fish Market, or Woodland Park.

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Marketing is a key component in the success of every small business.Users can advertise to boost their listings, post business blogs, and take advantage of free marketing tools aimed at building their business.

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